City Stories
Advertising Identity Social media

City Stories

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Client
Lithome
Project
City Stories
Market
Real estate
Period
2022 – present

Advertising

Goal: to communicate the project's advantages, news and distinctive features to everyone looking for a home to live in or to invest in.

Result: greater awareness of the project on the real estate market, and professional, eye-catching designs true to its identity.

Social media / Communication

Goal: to communicate what makes the project stand out across the developer's social media channels.

Result: communication about the project that matches the developer's tone of voice and image, with expressive designs and copy that tell the story of its competitive advantages and speak to the interests of the target audience.

Identity

Goal: when the location is not the main advantage and there is not that much to tell or show, the stories of happy homes become the centre of it all, connecting families, communities and the city.

Result: a colourful, fully realised and unique concept for the project.