SLS United

Goal: attracting new nurses who want to go and work in Scandinavia.

Result: making full use of Facebook lead ads, together with creative ad messages highlighting the key benefits and unique strengths of the service, helped attract an additional flow of interested nurses across several European countries: Lithuania, Latvia, Poland, Bulgaria, Romania, Czechia and Slovakia.

Goal: to take over the communication smoothly, refresh it visually and dedicate it to nurses working in their home country who want to explore new career opportunities but are not yet ready for a radical change.

Result: a refreshed brand visual identity that stays true to the original colour palette while introducing contemporary design solutions. The ongoing communication builds the image of a trustworthy service provider: success stories are used as a tool, and the whole language-learning and recruitment process is explained step by step, easing the concerns of those interested and encouraging them to take the step of going to work in Scandinavia.